one8: Virat Kohli’s Homegrown Sports Brand Taking India to the World
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A Dream Stitched in Leather and Ambition
“Building my own shoe is something I’ve wanted since I was a kid. It’s a small dream come true.” — Virat Kohli
Few sporting figures in India carry the cultural weight of Virat Kohli. A man defined by relentless self-improvement, record-breaking performances, and an almost obsessive pursuit of excellence, Kohli has now translated that same drive into a brand: one8 — a global high-performance sports label built from India, designed to compete with the best in the world.
The name itself is personal. 18 is Kohli’s iconic jersey number, worn throughout his storied international career. one8, then, is not just a brand — it is an extension of the man himself: focused, ambitious, and rooted in sport.
The Brand’s Core Belief
one8 positions itself unambiguously: it is “made for those with limitless ambition — the ones who break barriers and chase what’s never been done.” This is not the language of a lifestyle label content with celebrity association. It is the manifesto of a brand genuinely reaching for a seat at the global table alongside the likes of Nike, Adidas, and Puma.
What makes this particularly significant is that one8 is designed and made in India — a bold declaration at a time when the Indian sportswear market is dominated by international giants. The brand’s ambition is to prove that world-class athletic gear can originate from Indian soil.
The Product Universe
Footwear — The Heart of one8
Footwear is where one8 began and where it makes its strongest statement.
Cricket Shoes are the brand’s most direct nod to Kohli’s own sport. The Cover Drive 18 Pro (₹13,999) is a high-performance batting spike built for the demands of competitive cricket — a product that carries the credibility of a cricketing legend behind its design.
The Seam Collection is one8’s most visually distinctive line. Inspired by the iconic red seam of a cricket ball, it translates a quintessentially Indian sporting symbol into contemporary sneaker silhouettes. The collection includes:
- Seam XVIII Signature (₹8,999–₹9,230) — the premium lifestyle flagship, available in bold Red and clean White
- Seam XVIII OG (₹6,999) — a versatile everyday sneaker
- Seam Pavilion (₹6,999) — a newer addition to the lineup, available for both men and women
Training and Running Shoes signal one8’s push beyond cricket. The Boom Rush (₹9,999) targets runners and gym-goers, while the upcoming Sonic Leap, 25 Hour Pro, and ProLoad models suggest a brand actively expanding its athletic range — and keeping a Release Calendar to build anticipation for new drops.
Apparel — Engineered for Movement
one8’s clothing is built around four distinct lifestyle pillars:
An Ode to Cricket honours the heritage of the game through cricket-specific apparel. Active Lifestyle caters to the everyday athlete who moves between gym, track, and street. Cover Drive brings a sportier, cricket-influenced aesthetic to casual wear. Hybrid Workout serves those who blend multiple training disciplines.
For men, the range spans t-shirts, polos, sweatshirts, jackets, pants, and shorts — described as “engineered for comfort” and suited to “movement in every form.” The women’s line covers t-shirts, jackets, tank tops, leggings, and shorts, with the brand positioning itself firmly for “the everyday athlete.”
Caps round out the accessories offering, bridging cricket culture and contemporary streetwear.
Designed for Both Men and Women
one8 makes a clear commitment to inclusivity in its product range. The Seam Collection, active lifestyle apparel, and footwear lines all carry dedicated men’s and women’s versions — acknowledging that the modern Indian sports consumer is not one-dimensional. The womenswear line, in particular, signals a brand that is thinking beyond the stereotypically male-dominated world of cricket merchandise.
The Shopping Experience
one8 operates through its own direct-to-consumer platform at one8.com, giving the brand full control over its customer relationships. The storefront is clean, modern, and easy to navigate — organised by collection, activity, and product type.
Customer-friendly policies reinforce the brand’s confidence in its products: free shipping on all orders, returns and exchanges accepted up to 14 days after delivery, and a warranty of up to six months. Payments are accepted across Visa, Mastercard, RuPay, Maestro, Diners Club, and American Express — covering the full spectrum of Indian payment preferences.
Building a Community
Beyond transactions, one8 is building what it calls a “movement.” The brand invites customers to join its newsletter for “exclusive drops, training tips, and stories that fuel your next breakthrough” — language that frames the audience not as shoppers, but as a community of driven individuals.
On social media, one8 operates under the handle @one8world across Instagram, Facebook, X (Twitter), LinkedIn, and YouTube — giving the brand a multi-platform presence that can tap into Kohli’s enormous fan base while cultivating its own identity.
Why one8 Matters
India’s sportswear market is growing at a remarkable pace, driven by rising fitness consciousness, a booming youth population, and increasing disposable incomes. Yet the premium end of that market has long been dominated by international brands. one8 enters with a proposition that no foreign label can replicate: a product born from the lived experience of India’s greatest modern cricketer, designed on Indian terms, made in India.
It is early days for one8, but the foundations are deliberate and distinctive. The Seam Collection speaks in a design language that is uniquely Indian. The cricket-first approach roots the brand in the nation’s most beloved sport. And the unabashed ambition to compete globally — rather than simply serve the domestic market — gives the brand a boldness that few Indian sportswear labels have attempted before.
Whether one8 can ultimately challenge the global giants remains to be seen. But as Kohli himself has shown throughout his career, the willingness to chase what has never been done before is usually where great stories begin.
Explore the full range at one8.com | Follow: @one8world
